Adobe partnered with artist and culinary author Benny Blanco for the Create Anything campaign, aimed at helping small businesses with easy-to-use marketing tools on Adobe Express.

A key feature of the campaign was a creative activation with Mariscos 4 Vientos, a family-owned Mexican restaurant in Los Angeles. Blanco collaborated with the owners to refresh their brand with new menus, social media graphics, flyers, and merchandise using Adobe Express, highlighting the platform's simplicity and creative potential.

Adobe also launched customizable templates inspired by Blanco's playful style. Users were encouraged to personalize these templates and share their designs for a chance to win $10,000 for their favorite small business.

The campaign showcased Adobe’s commitment to supporting small businesses and fostering creativity.