ART DIRECTION
ART DIRECTION
About the project
Adobe teamed up with MLB for the World Series to encourage users to craft their 'unique baseball' using Adobe Express and share it on their social channels with "#AdobexMLB". Adobe aimed to inspire fans to create and share their custom baseball art using Adobe Express. Through various surfaces, fans were guided to an Adobe Express template where they could unleash their creativity with Gen AI to design baseballs in unique landscapes and styles. The fans could then share their creations with the world on their socials and throughout the campaign, we collected these baseball designs and showcased them in social posts celebrating the season.
Outcome:
The campaign sparked 2.8 million interactions across paid and organic social content. Standing out on platforms like Meta and TikTok, exceeding our goals and getting strong viewer engagement. Notable highlights included influencer Jenna Brady's TikTok and Jay Mendoza's Instagram, where they shared their one-of-a-kind baseball designs, inspiring their followers to join in using the hashtag "#AdobexMLB".
